Named vs. linked: why the difference is revenue
AI Notes · How-to Named vs. linked: why the difference is revenue How-to4 min readBy Yishai An assistant that names your business is giving a recommendation. One that links to you is giving a recommendation the customer can act on. The Duly Noted score treats them differently on purpose, and here’s the arithmetic. Every Duly […]
LocalBusiness schema in plain English, and the three fields that actually matter
AI Notes · How-to LocalBusiness schema in plain English, and the three fields that actually matter How-to4 min readBy Yishai Structured data is the closest thing to telling a machine directly what your business is and where it is. Most small-business sites have none, or have the wrong kind. Here is what to add, what […]
Write the FAQ page an assistant can quote
AI Notes · How-to Write the FAQ page an assistant can quote How-to4 min readBy Yishai AI answers are literally answers to questions. A page that already contains the question and a short, specific answer with your name in it is the easiest thing on the internet for a model to lift. Most business FAQ […]
llms.txt: what it is, whether it matters, and the ten-minute version
AI Notes · How-to llms.txt: what it is, whether it matters, and the ten-minute version How-to4 min readBy Yishai A plain-text file that tells language models what your site is and where the important pages are. It’s an emerging convention, not a standard, and it isn’t a ranking factor. It’s still worth ten minutes, and […]
AI Notes · What changed Why your AI answer changes every time you ask, and what to do about it What changed4 min readBy Yishai Ask ChatGPT the same question twice and you may get two different lists. Owners see that and assume the whole thing is random. It isn’t — but it means a […]